Dress Rehearsal [2026]

This project explores how second-hand fashion can be repositioned as an act of play, creativity, and storytelling, rather than purely sustainability-driven consumption. By drawing on nostalgia and the idea of “dress-up,” the concept reframes charity shopping as an imaginative and emotionally engaging experience. In collaboration with the British Heart Foundation, the project aims to attract a younger audience by transforming perceptions of second-hand retail into something expressive, playful, and socially connected.