One System, Many Selves [2025]

The Brief was to forecast and create a new trend driven campaign for 2028. I chose to explore this using the brand Aaron Esh.

It focused on the idea of modular fashion as a trend for 2028, highlighting this philosophy through storytelling that explores transformation and versatility. The garage becomes a metaphor for modular identity, an in-between space where the self is assembled, reconfigured, and reimagined.